Ever since it went on the air, 93.9 FM has been a station in search of a format. Monday, it went through still another metamorphosis; more transformations than Lon Chaney, Jr. No kidding…this metaphor works. It is now The Wolf…Top 40 Country Music as opposed to Classic Country. This modern country format and moniker has been used successfully in other markets such as Dallas. (Rick…Just don’t’ give us the bird.)
In its newest creation, Rambaldo and company decided to go after the contemporary country listener. Country music fans are an extremely loyal group and want to be paid attention too. They will have plenty of opportunity to listen as The Wolf kicked off playing 10,000 continues top 40 country tunes without commercials or D.J. patter. (I don’t think I have enough tears left to handle that.) Sound familiar? The same introduction, Rambaldo kicked off Rocket, Star and the original Planet.
After this marathon introduction, the old staff will be back with a new radio attitude. I told you several weeks ago that Rick Rambaldo was re-born with some old tricks up his sleeve. He will have to be a David Copperfield to make this turkey into a swan. If anyone can do it, and given the proper resources, Rick can.
The real question is do we really have too many radio stations for the size of the market? Stay Tuned.
Subscribe to:
Post Comments (Atom)
4 comments:
Jack, we do have too many stations for this market size, but so do a lot of other markets (remember Docket 80-90?). That's why consolidation works for now as the two radio groups are profitable. The problem is that Connoisseur will always have one "also ran" station, a loss leader, unless they are willing to sacrifice one of their primary products (read Star, Froggy, Rocket), which they shouldn't. They basically own too many stations to make them all great. Good luck on the Wolf, guys!
I am already tired of the howling that The Wolf uses in between songs. I'll just stick to listening to my satellite radio...no commercials...no loss of signal...no howling.
i love the station, but the weather must be perfect to get it clearly in CANADA. please boost the power so we can listen all the time.
cheryl, Canada
I believe 93.9 FM can only be as strong as they can be right now, due to the 30,000 watt 93.3 FM in nearby Jamestown NY. Too much power on 93.9 would just cause interference on the dial in that area, from what Ive been told.
Post a Comment